July's Best Beauty Launches

July has showcased one of the industry’s most interesting shifts this year. Rather than chasing the latest viral ingredient or inventing entirely new categories, brands are rethinking the products we use every day and making them smarter, more targeted and far better suited to our current lifestyles and needs.

Whether it’s skincare designed specifically to combat the effects of certain medications or a product that solves a long-standing frustration, this month’s launches prove that innovation doesn’t have to be revolutionary to be game-changing.

Kiehl’s 1CC* CollaShot Plump Serum

With GLP-1 medications such as Ozempic and Mounjaro becoming more widely used, Kiehl’s is addressing one of their most talked-about side effects: facial volume loss. The brand’s new serum is one of the first skincare launches designed with this concern in mind, formulated to visibly plump skin without the need for injectables.

The serum combines recombinant collagen polypeptides, rhamnose, and vitamin B12 to help support collagen production and significantly improve firmness, with the brand’s clinical testing being focused specifically on GLP-1 users.

Worth considering if: you’re taking a GLP-1 medication or want a serum that specifically targets volume loss with proven ingredients.

*Currently only available in the US

AKT The Haze Body Deodorizing Mist

Premium body care continues to boom, and AKT’s latest launch is a great example of this. Rather than simply masking body odour with an overpowering fragrance, The Haze is an all-over body deodorising mist designed to gently neutralise odour and support the skin’s natural microbiome while leaving behind one of the brand’s sophisticated scents.

This innovative, alcohol-free formula sits uniquely between a deodorant, a body fragrance and even skincare, making it ideal for daily use or post-workout refreshes. Available in 5 signature scents.

Worth it if: you’re looking for a more refined, functional and skin-friendly alternative to traditional body sprays.

Nimbi Rich Slip Shaving Oil

Shaving products aren’t exactly a category known for innovation, which is why Nimbi’s Rich Slip Shaving Oil immediately caught my attention. Rather than creating a thick layer on the skin like traditional foams, this formula transforms into a lightweight milky emulsion upon contact with water which delivers plenty of slip for maximum comfort both during and after your shave.

The formula is packed with nourishing plant oils to immediately soften the skin and reduce irritation before effortlessly washing away. It’s a thoughtful take on an everyday essential and proof that even the most functional products can be significantly refined.

Worth it if: you have sensitive skin or regularly experience razor burn, bumps or post-shave irritation.

La Roche-Posay Toleriane Double Repair Moisturizing Drops

With barrier support remaining a skincare prominent trend this year, La Roche-Posay has extended its much-loved Toleriane range with the Toleriane Double Repair Moisturizing Drops. This new formula combines ceramides and niacinamide with glycerin and the brand’s prebiotic thermal water to deliver lightweight yet intense hydration alongside clincally proven barrier support and a skin-soothing effect.

Plus, its milk-to-water texture makes it easy to layer under moisturiser, sunscreen and makeup while carefully selected ingredients help to combat the effects of pollution.

Worth considering if: your skin feels dry, sensitive or in need of a barrier boost. *Currently only available in the US

Purito Azelaic Acid 10 Azulene Serum

Azelaic acid continues to cement itself as one of skincare’s most versatile ingredients, and Purito’s latest serum is one of the most thoughtfully formulated versions yet. It pairs 10% azelaic acid (which helps reduce redness, post-inflammatory marks, blemishes and uneven skin tone) with azulene (a chamomile-derived ingredient that helps to soothe irritation).

Tea tree and kojic acid round out this skin-clarifying formula while niacinamide and glycerin minimise the potential dryness sometimes associated with higher-strength azelaic acid products. Purito has focused on creating a formula that’s both effective and gentle, making it particularly appealing for sensitive or rosacea-prone skin.

Worth it if: you’re looking for a single product to tackle blemishes, post-blemish marks and pigmentation without compromising your skin barrier.

Ole Henriksen Silkfoliant Daily Tri-Acid Smoothing Toner

Exfoliating toners are currently one of skincare’s most crowded categories, so standing out isn’t easy. However, Ole Henriksen’s latest launch does just that with its 11% professional-grade blend of AHAs, BHAs, and PHAs to effectively improve uneven texture, brighten dullness and help keep pores clear - all while replenishing skin with deep hydration to prevent over-exfoliation.

And, for most people, gentle and consistent exfoliation (like this daily toner) delivers better, and more comfortable long-term results than stronger acids which are used less often. As with any exfoliating acid, introduce it gradually and don’t forget your daily SPF.

Worth considering if: you’re looking to smooth skin texture and boost radiance without the need for stronger peel-style products.

Learn more about AHAs, BHAs and PHAs here.

DISCLAIMERS:

While I’m not a doctor or dermatologist, I’ve spent much of my career immersed in the beauty industry, particularly skincare. As a former beauty trends editor, I scoured the global market to identify and test some of the most innovative formulas out there. I later worked on the brand team at one of the UK’s fastest-growing skincare companies, helping bring to market some of today’s most advanced technologies.

This post is not sponsored, and none of the links are affiliate links. All product recommendations and opinions are entirely my own.