Beauty, without
the hype.
Honest product verdicts and formula-first guides, so you know exactly what to buy and how to use it.
Freddie’s top picks
My favourite formulas and why I rate them.
All products
Gentle daily cleanseDR SAM'S
££Flawless Cleanser
Gentle jelly cleanser for everyday use
Lightweight hydrationTatcha
£££The Water Cream
Lightweight, oil-free moisturiser that hydrates and helps refine the look of pores
Cleansing balmBeauty Of Joseon
££Radiance Cleansing Balm
Cleansing balm for makeup and sunscreen removal
Daily SPF 50+Beauty Of Joseon
£Relief Sun : Rice + Probiotics
Lightweight daily SPF50+ with a hydrating finish
Build your skincare routine
Build a balanced morning and evening order with tailored step-by-step layering and clash checks.
Plan your routine
Launches
September’s Best Beauty Launches
From a sunscreen built around a next-generation UV filter to a dry shampoo inspired by micellar skincare, this month’s most interesting launches are about new technologies and smarter approaches to familiar products.
30 September 2026 · 4 min read
Read the editFreddie’s inside view of beauty.
I’ve worked across skincare brands and global trend forecasting. I look past the claims to the formula: what’s in it, what it does, and whether it earns a place in your routine.
Independent reviews. No sponsored recommendations.