The Edit
Freddie's latest writing on skincare, the formulas behind the headlines, and the ingredients worth understanding.
This week
Launches
September’s Best Beauty Launches
From a sunscreen built around a next-generation UV filter to a dry shampoo inspired by micellar skincare, this month’s most interesting launches are about new technologies and smarter approaches to familiar products.
30 September 2026 · 4 min read
Read the piece
Recommendations
My Top-Rated Eye Creams as a Former Beauty Trends Editor
The eye area is where clever marketing runs rife. Here are the eye creams I consistently rate, from a retinal serum to a peptide-powered gel and a value ceramide pick, and what makes each formula worth it.
23 September 2026 · 4 min read
Explained
Is K-Beauty Actually Better? Korean Skincare Explained.
Korean skincare has introduced us to some genuinely innovative products, particularly when it comes to lightweight hydration, skin-barrier support and next-gen sunscreens. But does that actually make K-Beauty ‘better’?
9 September 2026 · 6 min read
Planner
Build your skincare routine
Map out your morning and evening application order, check for active ingredient clashes, and get your routine emailed to you.
Freddie’s edit
The Skincare I’ll Be Buying This Autumn - And Why (as a former Beauty Trends Editor)
Autumn brings colder, drier air and central heating which (for many including myself) leaves skin feeling tighter, drier and more reactive. Here are the products I'll actually be buying this season, and why.
2 September 2026 · 5 min read
This month's launches
August’s Best Beauty Launches
This month’s launches point to an interesting shift within beauty: plant-derived ingredients are being utilised in increasingly sophisticated ways. Rather than simply using botanical extracts for their typical benefits, brands are turnin…
26 August 2026 · 4 min read
Ingredient deep dive
PDRN: Where the Science Ends and the Marketing Begins
If you’ve spent any time browsing skincare recently, you’ve probably come across PDRN. It’s been appearing as the hero ingredient in serums, moisturisers, sheet masks and even eye creams, championed for its potential to support skin repa…
19 August 2026 · 5 min read
Planner
Your wedding skincare countdown
Build a prep schedule around your wedding date: when to introduce actives, when to book treatments, and when to focus on your skin barrier.
Point of view
6 Beauty Industry Truths Every Consumer Should Know
Few industries are better at selling aspiration than beauty, and every year we’re promised breakthrough ingredients, revolutionary formulations and products that claim to transform our skin. While some genuinely push the boundaries of in…
12 August 2026 · 5 min read
Recommendations
Former Beauty Trend Editor's Top-Rated Beauty Brands
After years working in the beauty industry (first scouring the globe for the most innovative products, then inside one of the UK’s leading skincare brands), I’ve become painfully difficult to impress.
5 August 2026 · 6 min read