The Edit
Freddie's latest writing on skincare, the formulas behind the headlines, and the ingredients worth understanding.
Skincare guides
A closer look at each category: how the ingredients work, who they suit, and what to look for before you buy.
Retinoids & Retinal
Retinol vs retinal explained by a former beauty trends editor: how vitamin A works, how to start without irritation, when to avoid it, and the retinoid formulas worth knowing.
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Sunscreen & SPF
What SPF actually means, how to choose a broad-spectrum sunscreen you'll wear daily, and the SPF products worth knowing — independently reviewed by Freddie Jones.
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Eye Creams & Eye Care
What a worthwhile eye cream actually needs, how to match a formula to dark circles, puffiness, fine lines or dryness, and the eye products Freddie Jones rates.
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Exfoliants: AHA, BHA & PHA
AHA vs BHA vs PHA explained by a former beauty trends editor: which exfoliant suits your skin, when to apply it, what never to layer, and the formulas worth knowing.
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