This month's launches
February's Best Beauty Launches
As predicted, February has delivered huge momentum across both skincare and haircare, setting the tone for what already feels like a landmark year in beauty innovation. If the last few weeks are an…
As predicted, February has delivered huge momentum across both skincare and haircare, setting the tone for what already feels like a landmark year in beauty innovation. If the last few weeks are anything to go by, it’s clear we are entering an era defined by hyper-targeted formulas, yet more K-beauty-inspired actives, and new formats that reimagine how we use our products.
The following launches aren’t just new, they’re next-level. Each one pushes boundaries, whether through unexpected delivery systems or entirely collaborative concepts that challenge the status quo. In my humble opinion, these are worth making space for on your shelf…
Glow Recipe Korean Toner Pads™
Leave it to Glow Recipe to bring a Korean facial to our daily routines in the form of pre-saturated toner pads. Easy to use and made from plant-derived cellulose, these pads allow for the choice between the traditional ‘sweep and go’ technique (perfect for sensitive skin) or a leave-on targeted treatment for between 5 and 15 minutes, depending on your skin’s needs that day. Try LHA + Toner Pads™ for pore and texture refinement, + Repair + Soothe Toner Pads™ for redness reduction and barrier support, and Vitamin C Brightening Toner Pads™ to brighten and depuff the under-eyes. Here we have an innovative 3-way hybrid between traditional toners, celebrated Korean facials, and targeted sheet masks - a true cornerstone of K- Beauty.
Byoma Bio-Collagen Radiance Facial Mask
And while we are on the topic of sheet masks, enter Byoma’s intriguing take on this with a ‘liquid’ face mask. Designed to simultaneously reduce irritation while boosting firmness, hydration and a glass-like appearance in just 20 minutes, this launch offers exciting newness by way of its format which transforms from a pink liquid gel to a peel-ready clear film once the powerhouse actives have absorbed into the skin. Packed full of bio-collagen, and the brand’s unique Tri-Ceramide Complex, this one’s a goodie.
Inkey™ Lab (by The Inkey List™) Nourishing Rice Milk Toner
Yet another K-Beauty-inspired launch, this rice milk toner is formulated to deliver instant hydration and barrier support alongside that coveted glass-like skin effect. But it’s especially exciting as it’s the third product that’s been co-created with the Inkey Lab community. If you missed this, at the tail-end of last year The Inkey List launched Inkey Lab; a community-led innovation platform designed to co-create skincare products directly with its customers. Members (aka ‘INKEY Insiders’) participate in the development process by testing new formulas, providing feedback, and offering their thoughts on skin concerns they feel lack effective solutions.
Dyson Amino™ Leave-In Scalp Bubble Treatment
Continuing to expand its hair influence from the tools category to product, this month saw Dyson launch a new, leave-in scalp treatment. Expertly formulated to support a healthier scalp and fuller-looking hair, this treatment is packed full of 11 amino acids and boasts a unique bubble-foam-to-serum format that ensures a lightweight feeling on the scalp both during and after application. It’s also clinically proven to reduce hair loss by 63% and curb oil by 62%! It’s safe to say scalp care just got serious.
Trinny London X CurrentBody Limited Edition Skincare Systems
And what could be more exciting to round off this month’s best beauty launches than the merging of two industry trailblazers? Experts in their respective fields of high-quality, versatile skincare and wearable LED light therapy devices, Trinny London and CurrentBody have joined forces to offer two limited-edition skincare systems with a mission of boosting skincare performance using technology and vice versa. The available options are: The Skin Rewind (a complete anti-ageing facial skincare system) and The Ultimate Elevator (a dual-action neck and décolletage system).
