September’s Best Beauty Launches

Skincare glossary

Humectants

Ingredients that attract water into the skin.

Who it suits
Dehydrated skin that needs a hydration boost.

Why are humectants used?

This is the category doing the actual water-pulling in your hydrating products: glycerin and hyaluronic acid are the two you'll see most.

Worth knowing

Humectants are only one part of hydration. Pair them with emollients (which soften) and occlusives (which seal moisture in). Pull water in, soften, then seal.

Check where humectants fits in your routineMap out your morning and evening order, spot active clashes, and get your routine emailed to you.

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