The Correct Way to Layer Your Skincare - So Every Product Performs Better

We spend a small fortune on skincare, and carefully select each product based on the promised benefits. But frequently overlooked is the fact that we, as the user, often lessen those very benefits by applying our products in the wrong order. Yes, really! Layering isn’t just another beauty buzzword. It’s a crucial skincare tactic. Get it wrong, and even the most powerful formulas can sit ineffectively on your skin’s surface. Get it right, and your products will work harder; penetrating deeper, amplifying results, and transforming your skin more efficiently.

Here’s how the experts do it…

Morning Routine

CLEANSER

To remove oil and impurities, creating a clean canvas so all products that follow can penetrate effectively.

TONER

To rebalance / exfoliate your skin after cleansing and further prepare it for optimal absorption of following products.

SERUM

To deliver concentrated active ingredients deep into the skin while it’s suitably prepped for efficient absorption.

*If you use multiple serums, apply in the following order: water-based serums > emulsion-based serums > oil-based serums. If you aren’t sure which is which, go by texture and apply thinnest to thickest.

EYE CREAM

To target the delicate under-eye area with specialised care before heavier creams are applied.

MOISTURISER

To lock in hydration and seal in all the active ingredients applied in previous steps.

SUNSCREEN

The last and most important step to protect your skin from UV damage and help preserve the results of your entire routine.

Evening Routine

DOUBLE CLEANSE

To thoroughly remove makeup, sunscreen and daily impurity build-up, ensuring your skin is completely clean and ready to absorb the products that follow.

TONER

To rebalance / exfoliate your skin after cleansing, creating the ideal base for better product absorption.

SERUM

To deliver targeted, high-performance ingredients into your skin when its absorption abilities are at their peak.

*If you use multiple serums, apply in the following order: water-based serums > emulsion-based serums > oil-based serums. If you aren’t sure which is which, go by texture and apply thinnest to thickest.

EYE CREAM

To target the delicate under-eye area with specialised care before heavier creams are applied.

NIGHT CREAM

To lock in hydration and boost the visible results of active ingredients as your skin enters its natural overnight repair and renewal processes.

Top Tips

· If in doubt about the correct order to apply your products, remember to apply from thinnest to thickest texture.

· Allow each product to absorb for 1–2 minutes before applying the next - particularly between serums, moisturisers, and sunscreens.